In an era where academic degrees often stretch for years before bearing fruit in the form of career opportunities, Sister Nivedita University’s (SNU) Department of Journalism and Mass Communication has rewritten the script. Breaking all conventional timelines, several students from the 2024–26 M.A. (Journalism & Mass Communication) batch have already secured placements in reputed companies — just 9–10 months into their program! Yes, you read that right.
While many universities still dwell in traditional pedagogy, SNU’s dynamic and industry-integrated approach to journalism and media studies is producing professionals even before they graduate. The recent early placements of Shruti Roy, Sohini Ganguly, and Banani Paul are proof that SNU doesn’t just teach — it transforms.
The Power of Industry-Integrated Learning
One of the biggest assets of the Journalism and Mass Communication department at SNU is its industry-first curriculum. From day one, students are introduced to real-world challenges, not just through books, but through hands-on projects, live campaigns, media labs, PR workshops, and intensive mentoring by faculty members with decades of experience in media, public relations, advertising, and corporate communication.
This isn’t just education — it’s immersion.
Within just 10 months, PG students are prepared not only to understand the core concepts of media and communication but to thrive in the industry. The focus on practical exposure, experiential learning, and constant industry interactions means that students aren’t novices by the time they step into the field — they are professionals in the making from the very beginning.
Meet the Rising Stars: PG2 Students Who Made It Big, Early
🌟 Shruti Roy – Account Manager, Marketing Lab
Shruti Roy, a second-year postgraduate student, has secured a coveted position as an Account Manager at Marketing Lab, a role that demands leadership, strategic thinking, and creativity — all qualities she honed during her coursework at SNU.
What makes her placement remarkable is the confidence that an industry giant has shown in her — even before she’s completed her master’s. “SNU gave me the real taste of the media industry from the very first semester. From campaign management to live client presentations — we did it all,” says Shruti.
🌟 Sohini Ganguly – PR Associate, Sagittarius Communications Pvt. Ltd.
Sohini’s journey reflects the department’s focus on developing strong public relations acumen. Her placement at Sagittarius Communications Pvt. Ltd. as a PR Associate highlights how SNU equips its students with a deep understanding of client handling, storytelling, brand positioning, and reputation management.
“At SNU, our classrooms were like agency boardrooms. We weren’t just studying PR — we were living it. The simulations, pitch decks, and real-time feedback from industry experts shaped my confidence,” she shares.
🌟 Banani Paul – Brand Communication, Oudh 1590
Banani’s story is one of vision meeting opportunity. Securing a placement in Brand Communication at Oudh 1590, a premium restaurant brand, she is now responsible for managing brand voice, visual identity, and campaign strategy — key elements of modern-day brand journalism.
“From storytelling to consumer psychology — every subject at SNU had a direct link with industry applications. That’s what made me ready, fast,” Banani reflects.
What Makes SNU’s JMC Department a Game-Changer?
1. Real-World Curriculum
The department’s curriculum is regularly updated in consultation with media veterans and communication leaders. It doesn’t just align with industry standards — it often sets them.
2. Faculty with Industry Background
The journalism faculty at SNU comprises professionals from leading newspapers, digital platforms, PR agencies, and advertising firms. Their experiences translate into stories, advice, and strategies that no textbook can offer.
3. Hands-On Training
Students learn through live newsroom experiences, studio production, podcasting, video editing, event coverage, social media campaigns, and more. By the end of the first year, they’ve already built portfolios that speak louder than any resume.
4. Industry Collaborations & Internships
Tie-ups with top PR firms, media houses, and corporate communication wings ensure that students aren’t just observing — they’re contributing. Regular internships, field visits, and guest lectures prepare students for the high demands of the media world.
5. Emphasis on Soft Skills
Be it pitching ideas, writing brand stories, presenting to clients, or leading teams, SNU focuses extensively on soft skills training — an area often ignored by traditional institutions.
Why It Matters: The Future of Journalism & Mass Communication
The media and communication industry is evolving rapidly with digital storytelling, influencer marketing, data journalism, and AI-driven campaigns at the forefront. Today’s professionals need to be agile, creative, and tech-savvy.
SNU understands this better than anyone else. The Department of Journalism and Mass Communication doesn’t just prepare students for jobs — it prepares them for leadership.
And with students getting placed in top-tier roles before they’ve even completed half of their program, it’s clear that the model is working.
More Than a Degree — A Launchpad for Dreams
The early placement success of PG2 students is just the beginning. With more collaborations, capstone projects, and live internships in the pipeline, SNU is well on its way to becoming India’s most forward-thinking journalism school.
For aspiring media professionals, the message is loud and clear:
If you want to be ready for the media world — not after your degree, but during it — Sister Nivedita University is where your story begins.
Join the Movement. Become the Next Success Story.
The world of media doesn’t wait — and neither should you.
Apply now to the M.A. in Journalism and Mass Communication at Sister Nivedita University and start shaping your future — from Day One.
